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Loughborough University London 拉夫堡大学伦敦校区
时间: 2016年12月29日

Loughborough University London is an ambitious and distinctive new development on the Queen Elizabeth Olympic Park - home of the London 2012 Olympic and Paralympic Games.


With world-leading scholars characterising our dynamic academic community, you will study in a collaborative and innovative learning environment where you'll be intellectually challenged and stimulated.



 1.1.1.     Introduction 研究所简介

You will have the opportunity to gain contextual understanding of this highly popular field in a city globally renowned for its Media Creative Industries. In addition, you will have access to wide-ranging industry networks and events gaining first-hand knowledge and exposure to potential employment sectors.


London is at the centre of a revolution in media content creation, cultural innovation and new business models for media and creative industries. This programme is rooted in the dynamic development of London as a global media city and focuses on the transformation and growth of these industries in an international context.


Media and cultural industries are important sources of employment and economic growth globally. This programme charts the increasing prominence and understands the changes in these industries and how they are governed over time and in different countries.


Media content and cultural products are also important carriers of meaning about the world which we use to construct our social identities and allegiances. This programme examines the way in which individuals and organisations consume and use media and culture in everyday life to fashion identities and relationships.


Based in the former Olympic International Broadcast Centre, our neighbours include BT Sport broadcasting company, owners of Europe's largest Sport TV studios. Along with providing a strong theoretical foundation, these connections mean that the programme can also offer unique opportunities for students to gain industry exposure and insights into the practical aspects of the media industry.



1.1.2.     MA MEDIA AND CREATIVE INDUSTRIES媒体及创意产业 (MA)    Programme Aims 课程目标

a) To enable you to gain a systematic and critical awareness of current issues and debates in the analysis of media and creative industries


b) To foster your ability to critically analyse current research and advanced scholarship about economic, social, cultural, political and historical dimensions of the creative industries in a global context


c) To develop your skills and competencies in a comprehensive range of research methods and techniques relevant to the investigation of media and creative industries


d) To enable you to interpret, evaluate and apply advanced knowledge of media and creative industries in an innovative way


e) To prepare you for employment in diverse professional environments through a combination of independent work and industry exposure

使学生通过独立作业与接触真实产业相结合的方式,在多样化的专业环境中为将来的工作做好准备。    Programme Structure 课程结构

To complete the MA Media and Creative Industries, students must complete 8 x 15 credit modules. Students must choose and complete 2 of the 4 optional modules to complete the MA Media and Creative Industries. All students must complete a Dissertation worth 60 credits. Students will pick a second subject from the list of nominated second subject modules offered by the other Loughborough University London Institutes in the first semester.

完成媒体与创意产业硕士学位课程,学生应该完成分值为8*15学分的模块课程。学生必须从4门主修模块中选修并完成2门。所有学生必须完成分值为60分的毕业论文。在第一学期,学生可以选择第二专业课程,该第二专业课程由拉夫堡伦敦校区其他教学机构提供。    COMPULSORY MODULES 必修模块 

必修模块1:Collaborative Project合作计划 

[1] Module Description 模块介绍

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client. Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.


[2]  Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:


a) Deal with challenges associated with working in interdisciplinary teams


b) Undertake a project development process informed by organisational frameworks


c) Demonstrate interdisciplinary communication skills


d) Apply Design Thinking methods


e) Plan and execute a project plan in collaboration with other team members


f) Identify user needs, collecting and analysing appropriate data, creating conceptual solutions and develop a prototype


[3]  Modular Weight 模块分值  15 credits

[4]  Delivery Period 授课学期   Semester 1

[5]  Teaching and Learning 授课与学习

l   Guided independent study (99 hours) 指导下的独立学习99学时

l   Supervised time in studio (40 hours) 工作坊监督学习40学时

l   Lectures (10 hours) 讲座10学时

l   Tutorials (1 hour) 单独辅导1学时

[6]  Assessment 成绩构成

Project plan (20%) 项目计划 (20%)

Group report (50%) 团队报告(50%)

Project outputs including presentation (30%) 方案计划产出(包括展示)(30%)



必修模块2:Media and Creative Industries: Context and Practices媒体和创意产业:环境与实践

[1] Module Description 模块介绍

The aims of this module are to present and debate the structure, features and professional practices of the UK and global media landscapes. The module aims to explore a range of different media and creative industries from both professional and academic perspectives.


[2] Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:


a) Understand the key characteristics and trends of various media sectors


b) Understand the main elements in the value chain of various media sectors


c) Understand the key historical moments in the development of mass and online media


d) Understand the nature and context of working in these sectors


e) Apply academic knowledge about the media to the oral information provided by media professionals


g) Synthesise these two sets of information in 'industry briefs' which address key challenges for particular media and creative industries


h) Make use of feedback on the substance and presentation of these briefs


[3] Modular Weight 模块分值 15 Credits

[4] Delivery Period 授课学期  Semester 1

[5] Teaching and Learning 授课与学习:

Guided independent study (120 hours)指导下的独立学习120学时

Lectures (30 hrs) 讲座30学时

[6] Assessment 成绩构成

Industry report (80%)产业报告 (80%)

Presentation (20%) 展示(20%)


必修模块3:Media and Creative Industries: Critical Perspectives 媒体与创意产业:批评视角

[1]  Module Description 模块介绍

The aim of this module is to introduce students to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.


[2] Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:


a) Understand how and why the media and creative industries have been defined


b) Understand the importance of industrial structure in media and creative industries


c) Understand the implications of innovation and technological change for media and creative industries


d) Understand changing business models in media and creative industries


e) Understand the importance of copyright and how this is affected by technological change


f) Understand why media and creative industries cluster in particular spaces and cities


g) Understand the globalisation of media and creative industries


h) Understand media and cultural policy


i) Identify, debate and evaluate relevant critical perspectives on media and creative industries


j) Systematically assess the implicit theoretical assumptions of contrasting perspectives


k) Use critical perspectives to analyse emerging trends in media and creative industries


[3] Modular Weight 模块分值 15 Credits

[4] Delivery Period 授课学期 Semester 1

[5] Teaching and Learning 授课与学习

Guided independent study (120 hours) 指导下的独立学习120学时

Lectures (18 hrs) 讲座18学时

Supervised times in studio (10 hrs) 工作坊监督学习10学时

Tutorial (2 hrs)单独辅导2学时

[6] Assessment 成绩构成

Essay (70%)论文 (70%)

Report (30%)报告 (30%)


必修模块4:Creative Industries in a Global Perspective 国际视野下的创意产业

[1] Module Description 模块介绍

The aim of this module is for students to demonstrate knowledge and understanding of the media and creative industries through comparing their development internationally.


[2] Intended Learning Outcomes 预期学习成果:

On completion of this module students should be able to:


a) Understand how and why the media and creative industries have developed nationally and internationally


b) Understand the growth of transnational media corporations


c) Understand the economic and cultural importance of trade in cultural goods and services


d) Understand the implications of innovation and technological change for the internationalisation media and creative industries


e) Understand the globalisation of media and cultural policy.


f) Identify, debate and evaluate relevant international perspectives on media and creative industries


g) Systematically assess the implicit theoretical assumptions of contrasting international perspectives


h) Use these perspectives to analyse emerging trends in media and creative industries internationally


[3] Modular Weight 模块分值 15 Credits

[4] Delivery Period 授课学期 Semester 2

[5] Teaching and Learning 授课与学习

Guided independent study (120 hours)指导下的独立学习120学时

Lectures (18 hours)讲座18学时

Supervised time in studio/workshop (10 hours)工作坊监督学习10学时

Tutorials (2 hours)单独辅导2学时

[6] Assessment 成绩构成:

Essay (70%)论文 (70%)

Report (30%)报告 (30%)


必修模块5:Second Subject Modules 第二专业课程

Choose one module only(二选一)

第二专业课程模块1Design Thinking 设计思维

[1] Module Description模块介绍

This module will enhance students’ ability to use design approaches and tools for identifying and implementing human-centred innovation opportunities. Students are expected to deploy knowledge learned in this module into the parallel Collaborative Project module.


[2]  Intended Learning Outcomes 预期学习成果

This module will introduce students to a systematic design-based approach aimed at identifying and implementing user-centred innovation opportunities.


[3] Modular Weight 模块分值  15 Credits

[4] Delivery Period  Semester 1

[5] Teaching and Learning 授课与学习

Guided independent study (108 hours)指导下的独立学习108学时

Supervised time in studio (30 hours)工作坊监督学习30学时

Lectures (8 hours)讲座8学时

Tutorials (4 hours)单独辅导4学时

[6]  Assessment 成绩结构

Written report (80%)书面报告(80%)

Peer feedback (20%)同行反馈(20%)


第二专业课程模块2Sport Media and Marketing 体育传媒和市场营销

[1] Module Description 模块描述

This module will cover the following topics: Main themes that underpin media and marketing, Evolution of media and marketing in a sport context, Practices and techniques for effective sport media and marketing, Types of media and marketing, Consumer and fan engagement


[2] Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:


a) Assess the major theories, principles, and concepts surrounding sport media and marketing;


b) Apply techniques and practices involved in conceptualising and developing a marketing plan;


c) Gather, analyse, and present sport media and marketing ideas and concepts;


d) Apply sport media and marketing principles that can be utilised in different sport environments;


e) Demonstrate initiative and personal responsibility;


f) Continue to learn independently and to develop professionally.


[3] Modular Weight 模块分值 15 Credits

[4] Delivery Period 授课学期 Semester 1

[5] Teaching and Learning 授课与学习 Tutorial (10 hours)

指导下的独立学习120学时 Lecture (20 hours)

讲座20学时 Guided independent study (120 hours)


[6] Assessment 成绩结构

Sponsorship Pitch (40%)


Marketing Plan (60%)






[1] Module Description 模块介绍

The aim of this module is for the student to conduct an individual research project on a core programme related topic which is either an issue of their choice, an exploratory question agreed with an industry/external partner. The project will investigate this research in depth and with rigour. The project should build on methodological skills developed in earlier modules.


[2] Intended Learning Outcomes 预期学习成果

The overall goal of the Dissertation module is for the student to display the knowledge and capability required to perform independent work within the context of the programme of study.


[3]  Modular Weight 模块分值  60 Credits

[4] Delivery Period 授课学期  Semester 1 and 2

[5] Teaching and Learning 授课与学习

Guided independent study (555 hours)指导下的独立学习555学时

Lectures (25 hours)讲座25学时

Tutorials (20 hours)单独辅导20学时

[6] Assessment 成绩结构

      Dissertation (80%)论文(80%)

      Project proposal (20%)项目提案 (20%)


必修模块7:Researching Media Industries媒体产业研究

[1] Module Description 模块介绍

The aims of this module are to become familiar with a range of methodologies for the analysis of structure, operation and output of media and cultural industries.


[2] Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:


a) Analyse a range of methods applicable to the study of media and creative industries, cultural texts and reception


b) Situate particular social, textual and industry research methods in relation to other research practices


c) Show through explanation and/or discussion the tensions that divide particular research methods and the benefits that can be derived from their combination


d) Evaluate qualitative and quantitative data to appraise their wider analytical value and significance


e) Link empirical findings to wider theoretical debates concerning creative industries, media production and reception


f) understand how to collect primary data and analyse it


g) Know how to find and evaluate scholarly sources


h) Be able to communicate effectively in speech and writing


i) Synthesise scholarly and primary sources for use in argument


j) Understand the relevance of research to media and creative industries


k) Be able to conduct primary research relevant to media and creative industries;


l) Develop skills in written and verbal communication that are relevant to this field (e.g. report writing)


m) Plan, organise and manage a self-directed piece of research, demonstrating independence, initiative and originality.


[3] Modular Weight 模块分值15 Credits

[4] Delivery Period 授课学期Semester 2

[5] Teaching and Learning 授课与学习

Guided independent study (120 hours)指导下的独立学习120学时

Lectures (18 hours)讲座18学时

Supervised time in studio/workshop (10 hours)工作坊/工作室监督学习10学时

Tutorials (2 hours)单独辅导2学时

[6] Assessment 成绩结构

Research project 1 (50%)研究项目1(50%)

Research project 2 (50%)研究项目2(50%)    OPTIONAL MODULES选修模块

Choose two modules only可选两个模块


l   Tourism and Heritage Industries旅游和遗产产业

l   Media Audiences, Users and Markets媒体受众、用户和市场

l   Cultural Industries and Creative Labour/Cultural Work文化产业和创造性劳动/文化工作

l   Creative Industries in a Global Perspective国际视野下的创意产业

l   The History of Media Technology媒体技术史

l   Global Cities, Media and Communication全球城市、媒体与传播

l   Media and Social Movements媒体与社会运动

l   Social Identities and Digital Media社会认同感与数字媒体    FEES AND FUNDING学费

 £17,000 (International)    CAREER PROSPECTS就业前景

Our graduates are highly-qualified to work in a variety of media and communication roles within public, private or third-sector companies, ranging from sport, gaming and technology, to press, policy and community led initiatives.



Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programmeopens in a new window.