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Loughborough University London 拉夫堡大学伦敦校区
时间: 2016年12月29日


Loughborough University London is an ambitious and distinctive new development on the Queen Elizabeth Olympic Park - home of the London 2012 Olympic and Paralympic Games.

拉夫堡大学伦敦校区是拉夫堡大学独特的野心勃勃的一步新发展,它坐落于伊丽莎白女王奥林匹克公园——2012伦敦奥运会和残奥会的主场馆。

With world-leading scholars characterising our dynamic academic community, you will study in a collaborative and innovative learning environment where you'll be intellectually challenged and stimulated.

在由世界一流学者为代表的多样化的学术社区中,学生们沐浴着协作的、创新的学习氛围,接受新刺激与新挑战。



1.1  INSTITUTE FOR MEDIA AND CREATIVE INDUSTRIES (媒体及创意产业研究所:伦敦校区)

 1.1.1.     Introduction 研究所简介

You will have the opportunity to gain contextual understanding of this highly popular field in a city globally renowned for its Media Creative Industries. In addition, you will have access to wide-ranging industry networks and events gaining first-hand knowledge and exposure to potential employment sectors.

学生们将有机会在以媒体与创意产业世界闻名的城市学习,获得对该专业领域的深入理解。另外,学生们可以接触到广阔的产业网,有机会参与产业工作,并且获得第一手知识,接触未来的就业部门。

London is at the centre of a revolution in media content creation, cultural innovation and new business models for media and creative industries. This programme is rooted in the dynamic development of London as a global media city and focuses on the transformation and growth of these industries in an international context.

伦敦处于媒体内容创新、文化革新和媒体创意产业新商业模式的中心。植根于伦敦这样一个多样化发展的全球化媒体大都市,本专业聚焦媒体创意产业在这样国际化的舞台下的转变和成长。

Media and cultural industries are important sources of employment and economic growth globally. This programme charts the increasing prominence and understands the changes in these industries and how they are governed over time and in different countries.

媒体和文化产业对全球就业和经济增长来说至关重要。本专业关注这些产业带来的显著增长和改变,并且解读在各个不同的国家媒体文化产业的管理。

Media content and cultural products are also important carriers of meaning about the world which we use to construct our social identities and allegiances. This programme examines the way in which individuals and organisations consume and use media and culture in everyday life to fashion identities and relationships.

媒介内容和文化产品是可以用来强化社会认同感和忠诚度的重要信息载体。本专业研究个人和组织利用日常媒体文化塑造各自的形象和关系。

Based in the former Olympic International Broadcast Centre, our neighbours include BT Sport broadcasting company, owners of Europe's largest Sport TV studios. Along with providing a strong theoretical foundation, these connections mean that the programme can also offer unique opportunities for students to gain industry exposure and insights into the practical aspects of the media industry.

拉夫堡伦敦校区校园前身是奥林匹克国际广播中心,毗邻拥有欧洲最大的体育电视工作室的BT体育广播公司。这意味着,除了能提供高质量的理论基础,本专业还能为学生提供独一无二的接触产业、参与媒体产业实践的机会。

 

1.1.2.     MA MEDIA AND CREATIVE INDUSTRIES媒体及创意产业 (MA)

1.1.2.1.    Programme Aims 课程目标

a) To enable you to gain a systematic and critical awareness of current issues and debates in the analysis of media and creative industries

使学生在对媒体与创意产业时事和争论的分析中拥有系统的批判性的专业意识。

b) To foster your ability to critically analyse current research and advanced scholarship about economic, social, cultural, political and historical dimensions of the creative industries in a global context

培养学生在全球环境中从经济、社会、文化、政治和历史的不同角度出发,批判分析现今研究成果和现今的学术知识的能力。

c) To develop your skills and competencies in a comprehensive range of research methods and techniques relevant to the investigation of media and creative industries

利用媒体与创意产业相关的全面的研究方法与技巧,开发学生的技能。

d) To enable you to interpret, evaluate and apply advanced knowledge of media and creative industries in an innovative way

使学生以创新的方式理解、评价、应用先进的媒体与创意产业知识。

e) To prepare you for employment in diverse professional environments through a combination of independent work and industry exposure

使学生通过独立作业与接触真实产业相结合的方式,在多样化的专业环境中为将来的工作做好准备。


1.1.2.2.    Programme Structure 课程结构

To complete the MA Media and Creative Industries, students must complete 8 x 15 credit modules. Students must choose and complete 2 of the 4 optional modules to complete the MA Media and Creative Industries. All students must complete a Dissertation worth 60 credits. Students will pick a second subject from the list of nominated second subject modules offered by the other Loughborough University London Institutes in the first semester.

完成媒体与创意产业硕士学位课程,学生应该完成分值为8*15学分的模块课程。学生必须从4门主修模块中选修并完成2门。所有学生必须完成分值为60分的毕业论文。在第一学期,学生可以选择第二专业课程,该第二专业课程由拉夫堡伦敦校区其他教学机构提供。

 

1.1.2.3.    COMPULSORY MODULES 必修模块 

必修模块1:Collaborative Project合作计划 

[1] Module Description 模块介绍

This module tests your skills in a team environment. With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem for a real client. Student teams will research and build solutions to a business deadline supported by our project tutors, clients and staff. We expect clients to include BT Sport, The London Legacy Development Company and other companies and charities working to respond to the digital age.

这个模块检验着学生的团队合作能力。与多才多艺的学生们合作,学生们会有身处真实职场环境、为真实客户解决真实社会、商业问题的身临其境感。学生团队做调研、提供解决方案,在项目导师、客户和员工提供的最后期限前提交。客户可能是BT体育,伦敦遗产开发公司和其他和数字时代息息相关的公司与慈善机构。

[2]  Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:

完成这个模块的学生可以:

a) Deal with challenges associated with working in interdisciplinary teams

处理多专业团队工作所带来的挑战;

b) Undertake a project development process informed by organisational frameworks

由组织框架开始承接项目流程;

c) Demonstrate interdisciplinary communication skills

展示跨专业交流技巧;

d) Apply Design Thinking methods

运用“设计思维”方法;

e) Plan and execute a project plan in collaboration with other team members

在与其他团队成员的协作中设计并执行项目计划;

f) Identify user needs, collecting and analysing appropriate data, creating conceptual solutions and develop a prototype

定位用户需求,收集并分析正确的数据,创造意识上的解决方案并开发出解决雏形。

[3]  Modular Weight 模块分值  15 credits

[4]  Delivery Period 授课学期   Semester 1

[5]  Teaching and Learning 授课与学习

l   Guided independent study (99 hours) 指导下的独立学习99学时

l   Supervised time in studio (40 hours) 工作坊监督学习40学时

l   Lectures (10 hours) 讲座10学时

l   Tutorials (1 hour) 单独辅导1学时

[6]  Assessment 成绩构成

Project plan (20%) 项目计划 (20%)

Group report (50%) 团队报告(50%)

Project outputs including presentation (30%) 方案计划产出(包括展示)(30%)

 

 

必修模块2:Media and Creative Industries: Context and Practices媒体和创意产业:环境与实践

[1] Module Description 模块介绍

The aims of this module are to present and debate the structure, features and professional practices of the UK and global media landscapes. The module aims to explore a range of different media and creative industries from both professional and academic perspectives.

本模块的授课目的是向学生们展示并讨论英国与全球的媒体版图——它们的结构、特征和专业实践。本课程模块将从专业和学术两个角度探索一系列的不同媒体和创意产业。

[2] Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:

完成这个模块的学生可以:

a) Understand the key characteristics and trends of various media sectors

了解各种各样的媒体行业的关键特征和趋势

b) Understand the main elements in the value chain of various media sectors

了解各种各样的媒体行业的产业价值链中的关键元素

c) Understand the key historical moments in the development of mass and online media

了解在大众传播和网络传播发展史中的重要历史时刻

d) Understand the nature and context of working in these sectors

了解这些媒体行业工作中的性质和内容

e) Apply academic knowledge about the media to the oral information provided by media professionals

从书本上的媒体知识到媒体业界人士提供的口头信息都能够应用

g) Synthesise these two sets of information in 'industry briefs' which address key challenges for particular media and creative industries

能将以上两种渠道得来的信息综合而得到产业的概况,并且运用它处理一个媒体与创意产业的主要挑战

h) Make use of feedback on the substance and presentation of these briefs

能充分利用在以上的产业概况的内容和展示中的意见反馈

[3] Modular Weight 模块分值 15 Credits

[4] Delivery Period 授课学期  Semester 1

[5] Teaching and Learning 授课与学习:

Guided independent study (120 hours)指导下的独立学习120学时

Lectures (30 hrs) 讲座30学时

[6] Assessment 成绩构成

Industry report (80%)产业报告 (80%)

Presentation (20%) 展示(20%)

 

必修模块3:Media and Creative Industries: Critical Perspectives 媒体与创意产业:批评视角

[1]  Module Description 模块介绍

The aim of this module is to introduce students to key critical debates relating to the economics of media and creative industries and their social, cultural and political implications.

本模块的授课目的是向学生介绍有关媒体与创意产业经济学和产业的社会、文化和政治影响的一些关键批判性的争论。

[2] Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:

完成这个模块的学生可以:

a) Understand how and why the media and creative industries have been defined

了解媒体与创意产业的定义及其原因

b) Understand the importance of industrial structure in media and creative industries

了解媒体与创意产业的产业结构的重要性

c) Understand the implications of innovation and technological change for media and creative industries

了解媒体与创意产业的创新和技术革新的影响

d) Understand changing business models in media and creative industries

了解媒体与创意产业的商业模式的变化

e) Understand the importance of copyright and how this is affected by technological change

了解产权的重要性和技术革新对产权的影响

f) Understand why media and creative industries cluster in particular spaces and cities

了解媒体与创意产业在某一地、某一城市聚集的原因

g) Understand the globalisation of media and creative industries

了解媒体与创意产业的全球化

h) Understand media and cultural policy

了解媒体与文化政策

i) Identify, debate and evaluate relevant critical perspectives on media and creative industries

能够辨别、讨论和评估媒体与创意产业相关的批判观点

j) Systematically assess the implicit theoretical assumptions of contrasting perspectives

系统地评估对立观点的内隐理论假设

k) Use critical perspectives to analyse emerging trends in media and creative industries

使用批判性观点去分析时下的媒体与创意产业趋势

[3] Modular Weight 模块分值 15 Credits

[4] Delivery Period 授课学期 Semester 1

[5] Teaching and Learning 授课与学习

Guided independent study (120 hours) 指导下的独立学习120学时

Lectures (18 hrs) 讲座18学时

Supervised times in studio (10 hrs) 工作坊监督学习10学时

Tutorial (2 hrs)单独辅导2学时

[6] Assessment 成绩构成

Essay (70%)论文 (70%)

Report (30%)报告 (30%)

 

必修模块4:Creative Industries in a Global Perspective 国际视野下的创意产业

[1] Module Description 模块介绍

The aim of this module is for students to demonstrate knowledge and understanding of the media and creative industries through comparing their development internationally.

本模块的授课目的是通过对媒体与创意产业的不同国家的发展比较,使学生能够阐述对产业的理解。

[2] Intended Learning Outcomes 预期学习成果:

On completion of this module students should be able to:

完成这个模块的学生可以:

a) Understand how and why the media and creative industries have developed nationally and internationally

了解媒体与创意产业如何在国境内外发展及其原因

b) Understand the growth of transnational media corporations

了解媒体企业的跨国发展

c) Understand the economic and cultural importance of trade in cultural goods and services

理解文化产品和文化服务贸易的经济重要性和文化重要性

d) Understand the implications of innovation and technological change for the internationalisation media and creative industries

了解媒体与创意产业的创新和技术革新对媒体与创意产业国际化的影响

e) Understand the globalisation of media and cultural policy.

了解媒体与文化政策的全球一体化

f) Identify, debate and evaluate relevant international perspectives on media and creative industries

能够辨别、讨论和评估媒体与创意产业相关的国际观点

g) Systematically assess the implicit theoretical assumptions of contrasting international perspectives

系统地评估对立国际观点的内隐理论假设

h) Use these perspectives to analyse emerging trends in media and creative industries internationally

使用这些观点去分析时下的国际媒体与创意产业趋势

[3] Modular Weight 模块分值 15 Credits

[4] Delivery Period 授课学期 Semester 2

[5] Teaching and Learning 授课与学习

Guided independent study (120 hours)指导下的独立学习120学时

Lectures (18 hours)讲座18学时

Supervised time in studio/workshop (10 hours)工作坊监督学习10学时

Tutorials (2 hours)单独辅导2学时

[6] Assessment 成绩构成:

Essay (70%)论文 (70%)

Report (30%)报告 (30%)

 

必修模块5:Second Subject Modules 第二专业课程

Choose one module only(二选一)


第二专业课程模块1Design Thinking 设计思维

[1] Module Description模块介绍

This module will enhance students’ ability to use design approaches and tools for identifying and implementing human-centred innovation opportunities. Students are expected to deploy knowledge learned in this module into the parallel Collaborative Project module.

本模块可以加强学生运用设计方法和工具去识别和实现以人为本的创新机遇的能力。学生应该将本模块所学到的知识运用到与之对应的合作项目模块中。

[2]  Intended Learning Outcomes 预期学习成果

This module will introduce students to a systematic design-based approach aimed at identifying and implementing user-centred innovation opportunities.

本模块将向学生介绍一个系统的以设计学为基础的识别和实现以人为本的创新机遇的研究方法。

[3] Modular Weight 模块分值  15 Credits

[4] Delivery Period  Semester 1

[5] Teaching and Learning 授课与学习

Guided independent study (108 hours)指导下的独立学习108学时

Supervised time in studio (30 hours)工作坊监督学习30学时

Lectures (8 hours)讲座8学时

Tutorials (4 hours)单独辅导4学时

[6]  Assessment 成绩结构

Written report (80%)书面报告(80%)

Peer feedback (20%)同行反馈(20%)

 

第二专业课程模块2Sport Media and Marketing 体育传媒和市场营销

[1] Module Description 模块描述

This module will cover the following topics: Main themes that underpin media and marketing, Evolution of media and marketing in a sport context, Practices and techniques for effective sport media and marketing, Types of media and marketing, Consumer and fan engagement

本模块授课内容涵盖以下主题:媒体与市场营销的主要主题、媒体与市场营销在体育领域的进化、高效的体育传媒与市场营销技巧与其实践、媒体与市场营销种类、顾客与粉丝参与。

[2] Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:

完成这个模块的学生可以:

a) Assess the major theories, principles, and concepts surrounding sport media and marketing;

接触到体育传媒与市场营销相关的主要理论、原理和概念

b) Apply techniques and practices involved in conceptualising and developing a marketing plan;

在市场营销计划的构思和开发中运用技巧和实践

c) Gather, analyse, and present sport media and marketing ideas and concepts;

收集分析和展示体育传媒与市场营销的创意与概念

d) Apply sport media and marketing principles that can be utilised in different sport environments;

在不同的体育环境中应用体育传媒与市场营销理论

e) Demonstrate initiative and personal responsibility;

展示主动性与个人责任感

f) Continue to learn independently and to develop professionally.

继续独立学习并且专业化发展

[3] Modular Weight 模块分值 15 Credits

[4] Delivery Period 授课学期 Semester 1

[5] Teaching and Learning 授课与学习 Tutorial (10 hours)

指导下的独立学习120学时 Lecture (20 hours)

讲座20学时 Guided independent study (120 hours)

单独辅导10学时

[6] Assessment 成绩结构

Sponsorship Pitch (40%)

赞助申请提案(40%)

Marketing Plan (60%)

市场营销计划(60%)

 

 

必修模块6:Dissertation论文

 

[1] Module Description 模块介绍

The aim of this module is for the student to conduct an individual research project on a core programme related topic which is either an issue of their choice, an exploratory question agreed with an industry/external partner. The project will investigate this research in depth and with rigour. The project should build on methodological skills developed in earlier modules.

本模块的开设目的是使学生进行一个和主修课程相关的独立研究项目,项目课题不仅是源于学生们的自主选择,也需要是一个得到业内/外部合作伙伴同意的探索性问题。项目将有深度地严谨地进行研究;需要运用在各个课程模块中学到的方法论技能。

[2] Intended Learning Outcomes 预期学习成果

The overall goal of the Dissertation module is for the student to display the knowledge and capability required to perform independent work within the context of the programme of study.

论文模块的总目标是让学生们展示在课程学习中完成独立作业所需要具有的知识和能力。

[3]  Modular Weight 模块分值  60 Credits

[4] Delivery Period 授课学期  Semester 1 and 2

[5] Teaching and Learning 授课与学习

Guided independent study (555 hours)指导下的独立学习555学时

Lectures (25 hours)讲座25学时

Tutorials (20 hours)单独辅导20学时

[6] Assessment 成绩结构

      Dissertation (80%)论文(80%)

      Project proposal (20%)项目提案 (20%)

 

必修模块7:Researching Media Industries媒体产业研究

[1] Module Description 模块介绍

The aims of this module are to become familiar with a range of methodologies for the analysis of structure, operation and output of media and cultural industries.

本模块的目的是使学生熟悉一系列的媒体与创意产业的结构、运营、产出分析方法。

[2] Intended Learning Outcomes 预期学习成果

On completion of this module students should be able to:

完成这个模块的学生可以:

a) Analyse a range of methods applicable to the study of media and creative industries, cultural texts and reception

能够分析一系列的可用于研究媒体与创意产业、文化文本和文化接受的研究方法

b) Situate particular social, textual and industry research methods in relation to other research practices

能够使特定的社会的、文本的和产业的研究方法与其他研究方法相关联起来

c) Show through explanation and/or discussion the tensions that divide particular research methods and the benefits that can be derived from their combination

以阐释、讨论的形式,展示某些研究方法的区别和将研究方法结合的好处

d) Evaluate qualitative and quantitative data to appraise their wider analytical value and significance

通过评估定性、定量的数据,来评价这些研究方法的更广泛的分析价值和意义

e) Link empirical findings to wider theoretical debates concerning creative industries, media production and reception

能够将媒体与创意产业、文化文本和文化接受领域相关的经验主义发现与更广泛的理论争论连结起来

f) understand how to collect primary data and analyse it

了解如何收集原始数据并分析

g) Know how to find and evaluate scholarly sources

懂得如何找到并评估学术参考资料

h) Be able to communicate effectively in speech and writing

能够在演讲与写作中高效地沟通

i) Synthesise scholarly and primary sources for use in argument

整合学术资料和原始资料,运用到论据中

j) Understand the relevance of research to media and creative industries

了解媒体与创意产业研究的相关性

k) Be able to conduct primary research relevant to media and creative industries;

能够将初步研究关联到媒体与创意产业中去

l) Develop skills in written and verbal communication that are relevant to this field (e.g. report writing)

提高在本领域中的相关写作与口头沟通技巧(例如,写报告)

m) Plan, organise and manage a self-directed piece of research, demonstrating independence, initiative and originality.

去计划、组织并管理一个自主导向的研究,体现独立性、主动性和原创性

[3] Modular Weight 模块分值15 Credits

[4] Delivery Period 授课学期Semester 2

[5] Teaching and Learning 授课与学习

Guided independent study (120 hours)指导下的独立学习120学时

Lectures (18 hours)讲座18学时

Supervised time in studio/workshop (10 hours)工作坊/工作室监督学习10学时

Tutorials (2 hours)单独辅导2学时

[6] Assessment 成绩结构

Research project 1 (50%)研究项目1(50%)

Research project 2 (50%)研究项目2(50%)

 

1.1.2.4.    OPTIONAL MODULES选修模块

Choose two modules only可选两个模块

 

l   Tourism and Heritage Industries旅游和遗产产业

l   Media Audiences, Users and Markets媒体受众、用户和市场

l   Cultural Industries and Creative Labour/Cultural Work文化产业和创造性劳动/文化工作

l   Creative Industries in a Global Perspective国际视野下的创意产业

l   The History of Media Technology媒体技术史

l   Global Cities, Media and Communication全球城市、媒体与传播

l   Media and Social Movements媒体与社会运动

l   Social Identities and Digital Media社会认同感与数字媒体

 

1.1.2.5.    FEES AND FUNDING学费

 £17,000 (International)

 

1.1.2.6.    CAREER PROSPECTS就业前景

Our graduates are highly-qualified to work in a variety of media and communication roles within public, private or third-sector companies, ranging from sport, gaming and technology, to press, policy and community led initiatives.

本校毕业生有极高的素质,在公共、私人、第三方公司担任多样的媒体与传播领域的工作,供职公司横跨体育、游戏、技术、出版、政治和社区工作。

 

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programmeopens in a new window.

毕业生也有机会通过攻读研究形式的硕士学位和攻读博士学位的方式增长知识和增强自己的职场竞争力。